Today, hardly any website can do without cookies. The server log files are automatically generated by the website server or the user's browser and stored there. So-called cookies are critical in terms of data protection law. Third-party tracking cookieswhich not only inform website operators about user behaviour on their own website, but also provide information about the entire online behaviour of customers. We advise our clients on the proper embedding of cookies on their websites.
What information can be collected via tracking cookies?
- Third-party providers use tracking cookies to determine which websites users visit and how they behave there.
- These information profiles are useful for shop providersIn this way, companies define their target group and pursue their interests.
- The data serve as Basis for personalised advertising, which in turn can generate further sales and revenue.
Data collectors in everyday life
The use of tracking cookies by third parties is widespread on the modern internet. For example 97 % of all commercial websites use Google cookies, for example. If personal data is collected in the process, users must be informed of this (Article 13 of the GDPR). In addition, the TTDSG, which has been in force since 1 December 2021, stipulates that Users must give their consent before technically unnecessary cookies are set. We check your privacy policy for completeness and accuracy.
Conclusion: What you should bear in mind when setting tracking cookies
The embedding and use of tracking cookies is permissible if the user has consented and is informed about the collection of personal data in accordance with Article 13 of the GDPR. Even with "simple" cookies, this can involve quite a bit of effort: In order to Always keep your privacy policy up to date on your websitethe information on the cookies used must be correct. We support our customers in this.